Peter Ubel on Customer Irrationality and Market Failure
Join Professor Peter Ubel as he presents “Consumer irrationality and market failure: What are our duties, as business leaders and citizens, to protect people from their own worst instincts?”
We will discuss:
- When savvy understanding of consumer behavior slips over into exploitation
- The increasing use of behavioral economic insights in the development of regulations to protect consumers
- What the worldwide obesity epidemic tells us about rationality, free will, and the limits of free markets to promote people’s best interests
Professor Ubel’s session took place in June 2012.