Duke Fuqua School of Business Logo

Fuqua Faculty Conversations

Dorie Clark

Dorie Clark on Building a Brand and Monetizing Your Expertise

May 18, 2016

Discussion Video

Dorie ClarkDorie Clark 
Adjunct Professor of Business Administration
Author of Reinventing You: Define Your Brand, Imagine Your Future and Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It

In our June 2016 Fuqua Faculty Conversation, Dorie Clark presents:

Building a Brand and Monetizing Your Expertise


In this session, you will learn:

  • How to build an audience for your idea
  • How to monetize your expertise
  • How to leverage that expertise into a sustainable career

What methods have you used to build your brand? Have advice or ideas for others based on your experience? Join the conversation in the comments section below and in the Fuqua Alumni LinkedIn group.

View Dorie Clark’s Bio


  1. SusanPConsults

    Value add! Excellent tips that are relevant and easy enough to apply in the private or public sector. Ideas are important and it matters to present this in savvy and contemporary ways. It is vital for viewers / consumers to feel that they can relate to the expert and that they can effectively appy the info sold to them. Kudos to Dorie for this invaluable insight on monetizing our “thought leadership” knowledge and skills in a strategic way. Tweets: @SusanConsults or @SusanPConsults

  2. erinbartels

    July 11, 2016 at 12:57 pm

    From Dorie Clark:

    Great question, and as a former journalist, I do think there’s been an accelerating trend toward reporters needing to develop strong personal brands – both as a form of career insurance for themselves in a disrupted industry, and also to ensure their stories get fully heard. Here’s an article I wrote about this in 2010: http://commonwealthmagazine.org/politics/why-journalists-need-personal-branding/

  3. I’m reposting a question from the Facebook post about this Faculty Conversation:

    Sean Rehder Do we seen any comparison of this topic to the new digital age of investigative journalism? Will reporters/journalists need to create digital identities to ensure their stories get put “above the fold” when it comes to mobile viewers of information?

  4. Very useful information! Thank you for presenting this great information!

  5. A very well done video. Good to get valuable business information in small consumable well edited format. Please do more of these.

Leave a Reply