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Discussion Video Join us for our August 2016 Fuqua Faculty Conversation as Ryan McDevitt, Assistant Professor of Economics, presents: The Effect of Social Interaction on Economic Transactions Professor McDevitt studies how the social nature of a transaction influences what consumers purchase. To do so, he examined changes in two different retail formats that reduced a “social […]
Discussion Video Dorie Clark Adjunct Professor of Business Administration Author of Reinventing You: Define Your Brand, Imagine Your Future and Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It In our June 2016 Fuqua Faculty Conversation, Dorie Clark presents: Building a Brand and Monetizing Your Expertise In this session, you will learn: […]
Discussion Video Rick Larrick Michael W. Krzyzewski University Professor in Leadership 2015-16 Bank of America Faculty Award winner In our April 2016 Fuqua Faculty Conversation, Rick Larrick presents: Nudging Better Consumer Decisions: Provide Useful Information (Not More Information) In recent years, the new field of behavioral economics has used psychology to identify strategies (or “nudges”) that can help […]